As an entrepreneur, the single most important thing you can do in business is continuous experimentation.
You no longer need to guess how your customers will respond — thanks to the technology we have today, it’s never been easier to make data-driven decisions.
In This Episode:
- Peter and Dan continue their conversation on experimentation, discussing how some of the best companies in the world are measuring experiments and why it’s okay to kill your idea.
- Dan stresses the importance of testing ideas on “check-writers.”
- Peter and Dan discuss lessons learned and give real examples of times they fell in love with ideas and ultimately wasted time, money and resources.