Peter and Dan discuss a process used for disruptive thinking, a way to brainstorm new business models that could grow your company and create novel opportunities. Their conversation provides an accessible methodology for generating unexpected ideas unconstrained by the company’s past that also work to advance its mission.
In this episode:
- Peter recounts a brainstorming session he had with a CEO running a sizable company, wherein they strategized with key people outside the business’s industry and thereby were able to land on several fresh ideas that hadn’t yet emerged within the firm’s internal leadership team.
- Dan discusses the value of using KOLBE scores to determine who is involved in brainstorming meetings, often favoring ‘Quick Starts’ and fewer ‘Fact Finders’ or ‘Follow-Throughs’ when strictly brainstorming.
- Peter elaborates on another method of disruptive thinking: using a Black Ops entrepreneurial team of young people to help find potential disruption opportunities within your business, and giving them the needed resources and behind-the-scenes visibility to execute.
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The word “moonshot” is a term that comes from X (formerly Google X) and, as used here, simply means a daring, seemingly impossible mission. When most of the world is trying to go 10% bigger, a moonshot is something that is 10X bigger. Peter and Dan discuss a new tool Peter developed to help you take moonshots.