Dan and Peter discuss a tool “Profitability Maximizer” that helps entrepreneurs evaluate new product ideas. As Peter likes to say, “without a target you’ll miss it every time”, this scorecard will help focus attention and get clear on the proposition.
In this episode:
- Dan talks about his new tool “Profitability Maximizer” which uses 10 P’s to evaluate growing new capabilities.
- Peter gives examples of how he uses the principles to assess new companies or new product ideas.
- Dan and Peter give examples of how to promote new products using their past experiences in launching multiple new ventures.