Peter and Dan discuss the future of advertising products and services, including new possibilities when personal AI’s are in the world. Peter describes a near future in which artificial intelligence is so good at predicting desires that we will ultimately give them control of our purchasing power.
In this episode:
- Dan shares his history in the advertising business in his early days out of college at a large agency in Canada, where they did print, radio, and television ads for big brands, and how this business has dramatically changed.
- Peter paints a picture of the future when personal AI’s with perfect knowledge will have enough data to correctly predict which products and services we will want, even before we ask.
- Dan and Peter agree that human-AI collaboration will ultimately level up humanity in a way that will dramatically change many industries, including advertising and marketing.