As an entrepreneur, the single most important thing you can do in business is continuous experimentation.

You no longer need to guess how your customers will respond — thanks to the technology we have today, it’s never been easier to make data-driven decisions.

In This Episode:

• Peter and Dan continue their conversation on experimentation, discussing how some of the best companies in the world are measuring experiments and why it’s okay to kill your idea.
• Dan stresses the importance of testing ideas on “check-writers.”
• Peter and Dan discuss lessons learned and give real examples of times they fell in love with ideas and ultimately wasted time, money and resources.

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